LaSalle was manufactured and marketed by General Motors‘ Cadillac division from 1927 through 1940. Alfred P. Sloan developed the concept for LaSalle to fill pricing gaps he perceived in the General Motors product portfolio. LaSalles were manufactured by Cadillac, but were priced lower than Cadillac-branded automobiles and were marketed as the second-most prestigious marque in the General Motors portfolio. Only approximately 700 LaSalles are known to survive. Use this link below to view the newsletter of the LaSalle Appreciation Society.
Like Cadillac, the LaSalle brand name was based on that of a French explorer, René-Robert Cavelier, Sieur de La Salle.
LaSalle Appreciation Society (LAS) (2002)
P.O. Box 263
Haddonfield, NJ 08033-0263
(856) 429-0641 home